Targeted at women wanting a glam & sporty look, the Cecile women's platform includes two different size options, as well as stainless steel and ceramic options. The primary goal was to create a style that had a very classic, yet current look so as to appeal to a wide range of female consumers. The proportions had to be carefully considered to avoid a masculine tone. Since product launch, the Cecile platform has performed remarkably well. At last count there were 34 different active Cecile SKUs in Fossil’s product line.